01 · Founder brand film
The Reason You Started
- Client
- A founder-led studio, year three
- Runtime
- 2:30 brand film + three 20-second cuts
The vision
Not a company explainer. A portrait of one person on the morning they decided this was worth doing — and the room full of people that decision built. We shoot a single day, dawn to close, and let the founder talk to one person off-camera instead of to an audience. The product appears only in hands, never on a pedestal. The film ends where it started, in the same doorway, with everything different.
Mood
- Window light, one subject, nothing staged
Window light, one subject, nothing staged
- The team, mid-laugh, from across the room
The team, mid-laugh, from across the room
- Hands on the work. Never the logo.
Hands on the work. Never the logo.
- A pause. Let it sit.
A pause. Let it sit.
Storyboard
- 01Wide. Pre-dawn. The founder unlocks the door.
Wide. Pre-dawn. The founder unlocks the door.
Establish the place before the person.
- 02Close. Coffee, keys, the first email. Off-camera question.
Close. Coffee, keys, the first email. Off-camera question.
Why this? Let them answer slowly.
- 03Medium. First customer of the day. Handheld.
Medium. First customer of the day. Handheld.
Proof, not testimony.
- 04Detail. The product in use, one continuous take.
Detail. The product in use, one continuous take.
What it actually feels like to use.
- 05Wide. The team at the end of the day. Static, held.
Wide. The team at the end of the day. Static, held.
Who the decision became.
- 06Medium. Founder, same doorway, dusk.
Medium. Founder, same doorway, dusk.
Back to the beginning. Say the name once.
- 07Black. Two seconds. Wordmark.
Black. Two seconds. Wordmark.
Give them room to feel it.
Deliverables
- —One 2:30 brand film, color-graded, mixed
- —Three 20-second vertical cuts for social
- —24 edited stills from the day
- —Raw selects archived for a year
What this does for you
- —The first thing a prospect watches says who you are before what you sell
- —One shoot feeds a quarter of posts without repeating yourself
- —Investors, hires, and customers all get the same true story