Process
How it goes.
Four steps. You do a little at each one; I do the rest. The film is decided before anyone picks up a camera.
- A quiet conversation in window light
01 / 04
Discovery
One conversation. No deck.
- You
- Tell me who this is for and what they should feel when it's over.
- Me
- Ask the questions that turn that into a brief: the audience, the moment, the one thing it has to say.
- Storyboard frames laid out on a desk
02 / 04
Treatment
The film, written before it exists.
- You
- Read it in ten minutes and tell me what's wrong.
- Me
- Write the mood, the shots, and what we're deliberately not going to do — so shoot day is execution, not discovery.
- Red rock at golden hour
03 / 04
Shoot Day
Quiet, early, and out of the way.
- You
- Show up as yourself and forget the camera is there.
- Me
- Arrive before the light does, stay small in the room, and get the real version of the day.
- Behind the scenes on a shoot day
04 / 04
The Content Engine
One day, a quarter of content.
- You
- Post, and keep posting, without scrambling for something to say.
- Me
- Cut the day into a library — the film, the stills, the short pieces — and keep it filling on a schedule.
Start at step one.
Tell me what you want people to feel